ChromaPur® CV7

Innovative Cellulose for Enhanced Payoff and Coverage in Colour Cosmetics and Suncare

ChromaPur® CV7 is a high-performance cellulose powder featuring a distinctive faceted particle morphology at 7 µm particle size, purpose-engineered for colour cosmetics and anhydrous stick formulations. It delivers enhanced pigment payoff, improved colour intensity, and a dry matte finish, while offering a sustainable, microplastic-free alternative to Nylon-12 and Silica.

Key Features:

• Enhances pigment payoff and coverage in colour cosmetic formulations
• Improves colour intensity for deeper, more saturated results
• Serves as a 1:1 replacement for Nylon-12 and Silica — microplastic-free alternative
• Boosts SPF by up to 39% in vivo (ISO 24444) in anhydrous and W/O suncare formulations
• Imparts a dry, soft after-feel and matte finish
• Usage levels up to 30% in lipsticks, poured sticks, and pressed loose powders
• pH stable across a wide range (pH 3–10)
• Readily biodegradable (OECD 301F) and COSMOS approved

Applications: ChromaPur® CV7 is the formulator’s choice for anhydrous systems including lipsticks, lip balms, poured sticks, and pressed powders. It also performs in suncare sticks and O/W emulsions where matte finish and SPF amplification are priorities. Recommended usage up to 30% for payoff, colour intensity, and coverage; up to 30% for soft-focus in anhydrous systems.

Technical Information:

• INCI: Cellulose
• Particle Size D50: 7 µm
• Appearance: White powder
• 100% natural (ISO 16128) | Non-GMO | Vegan
• FSC certified (FSC-C186262) | ISO 9001:2015

Why Choose ChromaPur® CV7: As regulatory pressure on synthetic microplastics intensifies globally, ChromaPur® CV7 offers colour cosmetic and suncare brands a proven, high-performing substitute for Nylon-12 and Silica, without compromising on payoff or aesthetics. Its unique faceted morphology, produced through a patented process that preserves the native state of cellulose, delivers light diffusion and SPF-boosting performance that regenerated cellulose simply cannot match. Sustainably sourced in Canada and manufactured with near-zero environmental footprint, CV7 is the clean-beauty upgrade your formulations deserve.